Why Should Businesses Design Goods for Better Accessibility to People with Disabilities?

In today’s interconnected and increasingly inclusive world, businesses have an essential responsibility—and opportunity—to design goods that are accessible to people with disabilities. Accessibility is not just a legal or ethical obligation; it is a pathway to innovation, expanded market reach, and enhanced brand reputation. Below, we explore the importance of designing accessible products and how businesses can benefit from this approach.

1. Tapping Into a Growing Market

According to the World Health Organization (WHO), over 1 billion people, or about 15% of the global population, live with some form of disability. This demographic represents a significant and largely underserved market. Designing accessible goods ensures that businesses cater to the needs of this population, unlocking new opportunities for revenue.

For example, Apple’s VoiceOver technology, which allows visually impaired users to navigate their devices, has been a game-changer in assistive technology. This innovation not only supports accessibility but has also strengthened Apple’s reputation as a leader in inclusive design.

For more insights into market opportunities, check out Forbes' analysis of the disability economy.

2. Enhancing Brand Loyalty and Reputation

Businesses that prioritize accessibility send a clear message: they value inclusivity and diversity. This can foster stronger emotional connections with customers and improve brand loyalty. Moreover, a reputation for inclusivity can attract socially conscious consumers who prioritize ethical brands.

Take Nike, for instance. The company’s FlyEase line of shoes, designed with easy-entry systems for individuals with limited mobility, not only meets a functional need but also highlights Nike’s commitment to inclusivity. This approach has resonated widely with consumers and amplified the brand’s image as an innovator.

Learn more about Nike’s accessible designs through their official page.

3. Driving Innovation Through Universal Design

Designing for accessibility often sparks broader innovation that benefits everyone. Known as the curb-cut effect, this principle suggests that features designed for specific groups can end up being universally useful. Curb cuts on sidewalks, originally intended for wheelchair users, are now beneficial for parents with strollers, travelers with luggage, and even cyclists.

Similarly, closed captions on videos were initially created for individuals with hearing impairments but have become essential for people watching videos in noisy environments.

For a deeper dive into universal design principles, visit the Center for Universal Design.

4. Legal Compliance and Risk Mitigation

In many countries, accessibility is not optional—it’s mandated by law. Regulations like the Americans with Disabilities Act (ADA) in the United States and the Accessibility for Ontarians with Disabilities Act (AODA) in Canada require businesses to make their goods and services accessible. Failure to comply can result in legal penalties, financial losses, and reputational damage.

For instance, in recent years, several companies have faced lawsuits for not providing accessible websites. By proactively incorporating accessibility into design processes, businesses can mitigate these risks while ensuring inclusivity.

Explore the ADA guidelines at the U.S. Department of Justice's ADA page.

5. Empowering Social Change

Beyond the business benefits, designing accessible goods contributes to a more equitable society. It empowers people with disabilities to live independently, participate fully in the economy, and engage with their communities.

Microsoft’s Adaptive Controller for the Xbox is a prime example of a product that makes gaming accessible to individuals with limited mobility. This innovation not only enhances the gaming experience for many but also raises awareness about the importance of inclusive design in technology.

How to Start Designing Accessible Products

1. Involve Users Early: Engage people with disabilities during the design phase to gain valuable insights.
2. Adopt Universal Design Principles: Aim to create products usable by as many people as possible.
3. Leverage Assistive Technology: Integrate features like screen readers, adjustable interfaces, and tactile feedback.
4. Train Your Team: Educate designers, developers, and marketers about accessibility standards and best practices.

For practical tips on implementing accessible design, visit the Web Accessibility Initiative (WAI).

Conclusion

Designing accessible goods is not just about meeting legal requirements—it’s about embracing inclusivity, driving innovation, and opening doors to untapped markets. By prioritizing accessibility, businesses can position themselves as forward-thinking leaders while making a meaningful difference in the lives of millions. The question is no longer why businesses should design for accessibility but why not?